PLAYMOBIL®

Company History

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1876

Andreas Brandstätter founds the company bearing his name in Fürth in Bavaria for the production of ornamental casket fittings and locks.

1908

His son Georg takes over from him, changing the name into geobra, an acronym made up from his name, Georg Brandstätter.

1921

The company moves to Zirndorf, the next-door village, where the company’s headquarters are still located today. The company manufactures and distributes toys and other products made of metal.

1952

The late sole owner, Horst Brandstätter, joins the company. Mainly telephones, piggy banks, cash registers and scales for toy shops – all made of sheet metal, later of plastic, are produced. Over the years, the company expands with several toys and leisure products, e.g. the famous hula hoop, water ski and pedal tractors.

1970

The oil crisis and the cost pressure from low-cost countries start to affect the company. Horst Brandstätter realises that this is the right moment for a completely new play idea.

1974

PLAYMOBIL® is introduced. At the request of his boss, Hans Beck had been busy developing a new play system since 1971. Beck’s new idea focuses on the 7.5 cm PLAYMOBIL® figure.

1976

The Malta subsidiary takes over production of the PLAYMOBIL® figures, which are made up of seven components and are assembled by hand. Today most of these are machine-made and PLAYMOBIL® Malta has an annual capacity of 100 million figures.

1980

In the 1980s, to meet the rising global demand, PLAYMOBIL® sets up sales companies in France, the Benelux countries (Belgium, Netherlands, Luxembourg), England, Italy, Canada and the USA.

1990

Move to the new DM 50 million headquarters for Development, Marketing and Sales in Zirndorf. Exhibition space and play areas are opened up right next door – the start of the PLAYMOBIL-FunPark.

2000

PLAYMOBIL-FunPark opens in Zirndorf, next to the company headquarters. True to its “let’s get active” motto, the unique life-sized play worlds encourage children to enjoy all the action and adventure of the theme park.
Geobra Brandstätter enters a new segment with its LECHUZA brand. It’s not long before the quality self-watering planters have become successfully established as the company’s second line of business.

2010

PLAYMOBIL®’s global sales exceed the “half-billion mark” for the first time, with a turnover of 507 million euros. geobra Brandstätter is Germany’s largest toy manufacturer, with a market share of 8%.

2012

Throughout the past decades Horst Brandstätter has continuously invested in new production facilities. In 2012 a new high-rack warehouse and a new injection moulding plant come into operation at the Dietenhofen location at a cost of 25 million euros.

2013

With investments of 100 million euros in 2013, company owner Horst Brandstätter paves the way for his company to remain the largest German toy manufacturer. In May, the groundbreaking for a new PLAYMOBIL logistics center in Herrieden takes place.

2015

The company’s sole owner, Horst Brandstätter, passes away on 3rd June at the age of 81 years. His company continues as a corporate foundation.

2018

More than 3 billion figures have found their way into children’s’ rooms worldwide, and more than 5,700 different figures have been created since 1974.