PLAYMOBIL launches Christmas Grotto activity in partnership with intu

PLAYMOBIL & intu launch Christmas Grotto activity
PLAYMOBIL & intu launch Christmas Grotto activity

PLAYMOBIL Christmas Grottos will arrive in eight intu shopping centres including intu Trafford Centre from 7th November

PLAYMOBIL, a top manufacturer within preschool toys, has joined forces with shopping centre owner and manager intu to bring a unique Christmas Grotto experience to top destinations across the UK.

Fans can look forward to a PLAYMOBIL themed Grotto where they will meet Santa himself, alongside some larger than life PLAYMOBIL figures. Every child over the age of 18 months will leave with a PLAYMOBIL gift.

The PLAYMOBIL Grotto will have its own unique theme at each intu shopping centre, from discovery lodges to winter wonderlands and polar expedititions.

Grottos will launch at:

  • intu Trafford Centre, from November 7th
  • intu Braehead, from November 9th
  • intu Merry Hill, from November 10th
  • intu Metrocentre, from November 12th
  • intu Lakeside, from November 13th
  • intu Watford, from November 14th
  • intu Derby, from November 14th
  • intu Broadmarsh, from November 18th

Jamie Dickinson, PLAYMOBIL Marketing Manager, comments, “Christmas is a special time of year and we’re really excited to be working with intu to bring a unique PLAYMOBIL experience to shopping centres across the country this festive season. We look forward to welcoming children into the Grotto, we know it’s going to be a magical experience for them.”

Trevor Pereira, intu’s commercial director, said: Thanks to intu’s nationwide scale and consumer facing brand, we’ve been able to team up with one of the world’s best known toy manufacturers to make our centres must-visit destinations for families over the festive season. We can’t wait for children to see what we have in store.”

Notes to editors


PLAYMOBIL is an iconic German toy company owned by geobra Brandstätter Stiftung & CO.KG.

Horst Brandstätter and his chief model-maker, Hans Beck, started creating toys in 1974, launching PLAYMOBIL’s first Knights, Native Americans and Construction ranges. The brand has grown to become one of the biggest toy companies in the world, with 2.9 billion PLAYMOBIL figures populating children’s bedrooms worldwide.

About intu

intu is the UK's leading owner, manager and developer of prime regional shopping centres with a growing presence in Spain. We are passionate about creating uniquely compelling experiences, in centre and online, that attract customers, delivering enhanced footfall, dwell time and loyalty. This helps our retailers flourish, driving occupancy and income growth.

A FTSE 100 company, we own many of the UK's largest and most popular retail destinations, including nine of the top 20, with super regional centres such as intu Trafford Centre and intu Lakeside and vibrant city centre locations from Newcastle to Watford.

We are focused on four strategic objectives: optimising the performance of our assets to deliver attractive long term total property returns, progressing our UK development pipeline to add value to our portfolio, leveraging the strength of our brand and seizing the opportunity in Spain to create a business of scale.

We are committed to our local communities, our centres support over 120,000 jobs representing about 4% of the total UK retail workforce, and to operating with environmental responsibility. Our success creates value for our retailers, investors and the communities we serve.